‘Más Unidos’ with our Hispanic customers
As a company, we value diversity and inclusion, and we want to be más unidos, more united, with our Hispanic customers. In an effort to better communicate with Hispanic communities across the United States, on August 1, we launched our Más advertising campaign, which will be supported with different digital channels of media, including a microsite completely in Spanish.
The site includes information about our company, our products and the destinations we serve. Our objective is to become the airline of choice for the Hispanic traveler, particularly in the Houston and Los Angeles markets.
“Our objective is to showcase how when you travel United, you’ll always be unido or united to what matters the most to you: Your country, your culture, your entertainment, your music,” said Global Advertising Director Daniel Cuellar. “This campaign highlights many of the culturally relevant points that the United travel experience provides.”
United Airlines and United Express operate approximately 4,600 flights a day to 357 airports across five continents. In 2017, United and United Express operated more than 1.6 million flights carrying more than 148 million customers. United is proud to have the world’s most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, Newark/New York, San Francisco and Washington, D.C. United operates 757 mainline aircraft and the airline’s United Express carriers operate 551 regional aircraft. The airline is a founding member of Star Alliance, which provides service to 193 countries via 28 member airlines. For more information, visit united.com, follow @United on Twitter or connect on Facebook. The common stock of United’s parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol “UAL”.