AZTECA AMERICA IS FASTEST-GROWING SPANISH-LANGUAGE NETWORK IN KEY DEMOS IN JULY
Los Angeles, CA – August 2017 – Azteca America delivered some of the best rating results in the network’s history in July, achieving the network’s highest July prime time delivery since 2012. Azteca was the fastest-growing Spanish-language broadcast network in July among key demos, including total viewers (+27%), adults 18-49 (+14%), and adults 25-54 (+7%), according to Nielsen. This was Azteca’s second consecutive month of year-over-year growth in prime time among these demos.
Prime time programs delivered double and triple digit growth for the network, including +300% among adults 18-49 for its 7 PM game show, Escape Perfecto. Azteca’s new 10 PM Crime and Investigation programming block also showed strength, growing 69% year-over-year for the hour. Beyond prime time, Azteca is showing growth in other key time periods among adults 18-49 – in Daytime (+122%) and Weekend Late Fringe (+55%) Azteca was the fastest-growing Spanish broadcaster. Viewers in Early Fringe (+13%), Weekend Daytime (+19%) and Total Day (+7) also grew in July.
Locally, KAZA in Los Angeles and KPDF in Phoenix were the fastest growing Spanish-language broadcaster in their markets, up 12% and 45% respectively, among adults 18-49, while Houston delivered 51% growth in the same demo.
About Azteca America’s Network
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of its audience. Wholly owned by Mexican broadcaster TV Azteca, S.A.B. de C.V., one of the two largest producers of Spanish language content in the world and a company of Grupo Salinas, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country
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